Starry Night Marketing was founded based on my desire to help businesses. I have worked for a large corporation and felt I wanted to put a more personnel touch on my customers marketing campaigns. I had been a business owner in the past and did miss the ability to have more control over what a customer received for the commitment they trusted me with. In the last few years I have observed the internet advertising and social media explosion. I realized that my clients have been missing out either because they couldn’t afford the services, the services where incomplete, or they had no idea how to get started on their own.
Developing a website that has proper search engine optimization practices in mind is key to the beginning of internet marketing. Social media is vital to not only business’s reputation & branding, but also to their website (offsite) optimization. Once a business has their website optimized, social media set-up and managed, the local internet listings should be claimed. In order to influence what information customers can find about your business, information needs to created and distributed. This enables a business to market their website more broadly and offers additional offsite search engine optimization. For more advanced internet marketing a business should develop videos, blogs, and articles for internet distribution